Reputation management campaigns and public relations (PR) campaigns both aim to present their clients in a positive manner. While they have a common goal, there can be some overlap between the initiatives. The key difference is that reputation management typically operates behind the scenes, while PR works more publicly.
As an online reputation management company, Marketers Avenue follows a quiet and behind-the-scenes approach. We work diligently in the background, allowing our clients to shine in the spotlight. This is the approach we used with this agency, ensuring that their reputation was managed effectively while they received the recognition they deserved.
The negative articles from Bloomberg and the New York Times were significantly suppressed, with their visibility reduced to under 1%.
Successfully established a Knowledge Panel, dominating the client's search results with accurate information.
Increased control over the first page of search results from 10% to 60%, replacing negative imagery with a curated image carousel.
We worked with a single point of contact within the agency which ensured consistency across campaigns. The plan was developed so that constant improvements & updates could be provided. Each of the campaigns demanded different solutions for different objectives.
We work behind the scenes to make PR agencies look great to their clients The PR agency had clients with a variety of reputation needs. We worked closely with the firm to create strategies tailored to each of their client’s specific goals, all while remaining completely invisible to anyone outside of the agency.
In one case, only a few very high-profile articles were produced, which were then promoted by approximately thirty lesser articles providing inbound links. Another client needed five complete websites developed. The last client required that the project be developed in multiple languages, which was carried out by Marketers Avenue.
We supported the PR agency by participating in end-of-sales-cycle calls with their clients, serving as their in-house specialists. Afterwards, we assisted the agency in creating proposals for each client, ensuring that no identifying information about Marketers Avenue was included. These proposals were shared in Google Docs format, allowing the client to easily download and edit the information to fit their own proposal format.
The campaign's primary goals were to:
After the PR agency successfully closed the deal with their clients, Marketers Avenue promptly took action. As we had already assisted in closing the sale and provided preliminary proposal support, we had a deep understanding of the clients' specific issues. Our first step was to establish online reputation monitoring for each client, allowing us to closely track their online presence. Following that, we began working on strategy documents, outlining the steps and approaches to be taken in managing their reputations effectively.
The PR agency rebranded the strategy documentation we provided, removing any mention of Marketers Avenue, and presented it to each client. In case the clients had any technical questions about the strategy, we were available to provide support over the phone, which did occur on a few occasions. Once the strategy was approved by the clients, we began working on implementing each of the three campaigns according to the agreed-upon plans.
If your brand does not have a good reputation, you will lose all your clients to your competitors. If you don't
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Marketers Avenue has helped thousands of businesses grow in the digital landscape. Take a look at what some of our satisfied clients have to say about us:
Marketers Avenue's SEO services have entirely satisfied me. I want to express my gratitude for their excellent international SEO services, which assisted my organization in achieving the desired outcomes. The tactics were great, and the outcomes were exceptional.
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“Last month, I hired a freelancer to create backlinks for my website. He made spammy links for my website that adversely affected the SEO score and decreased the domain authority of my website. So, I hired Marketers Avenue to review all the backlinks and remove the faulty ones. They did an excellent job and removed all the spam links. Highly recommended”
I run a small boutique in New York, and for the marketing, I hired Marketers Avenue as I had heard great things about them. When I hired them, the sales were not doing well, and after availing their social media marketing services, the sales skyrocketed. Good job!
You guys did a brilliant job at amending my brand’s reputation. I just loved how you guys took care of even the negative feedback and used them as a means to portray us as a company that prioritizes customer satisfaction. Keep up the good work.
We successfully tackled the issue of negative content that was causing patients to turn away from our organization. By utilizing various strategies such as leveraging Wikipedia, creating fresh and engaging content, implementing search engine marketing tactics, and employing effective public relations techniques, we were able to significantly minimize the loss of opportunities.
Our client, a highly regarded physician, encountered a major obstacle when an unjustly dismissed malpractice lawsuit resulted in unfavorable search engine snippets, which had a detrimental effect on her professional standing.
The client, a renowned law firm renowned for its assertive marketing strategies and unparalleled service in advocating for accident victims, confronted a substantial online reputation challenge that was impeding their ability to attract new clients.
Despite maintaining a strong advertising presence, the law firm faced a significant challenge as potential clients were being swayed by a highly-ranked negative blog post that appeared during brand-related searches. This resulted in a noticeable decline in business opportunities.
The primary aim was to neutralize the negative blog post's influence, either through removal or by significantly reducing its search engine visibility.
Our client, a prominent figure in the New York financial community with aspirations to run for political office, faced persistent challenges from activist groups and journalists who continuously targeted them with negative press and disseminated inaccurate information. However, we successfully took action to level the playing field and address these issues head-on.
Due to the client's prominent status, they became the subject of intense scrutiny, leading to negative coverage from renowned publications such as the New York Times and Bloomberg. This unfavorable press was exacerbated by the involvement of political bloggers and activists, resulting in a distorted online narrative. Nonetheless, we took proactive measures to address these challenges and restore a fair and accurate portrayal of our client.
Marketers Avenue successfully transformed the online narrative surrounding the finance executive, shifting it from predominantly negative to a well-managed and balanced digital presence. This campaign's success highlights the effectiveness of a comprehensive reputation management strategy when dealing with complex digital crises.