Review Management

The client, an established online retailer, experienced a change ownership management. The original owner had received excellent review star ratings on platforms like Yelp, Google Reviews, & others.
However, after the change in management, the company faced a noticeable decline in product quality, delivery, and customer service.

Project Details

The client, a well-established online retailer, faced a precipitous drop in customer satisfaction and online ratings following a change in ownership and management. Reputation X was tasked with restoring the retailer's once-stellar reputation.

Strategic Approach

Solution Implementation

Reputation management campaigns and public relations (PR) campaigns both aim to present their clients in a positive manner. While they have a common goal, there can be some overlap between the initiatives. The key difference is that reputation management typically operates behind the scenes, while PR works more publicly.

As an online reputation management company, Marketers Avenue follows a quiet and behind-the-scenes approach. We work diligently in the background, allowing our clients to shine in the spotlight. This is the approach we used with this agency, ensuring that their reputation was managed effectively while they received the recognition they deserved.

Facebook Reviews

  • Facebook Reviews: Temporarily disabled to mitigate the spread of negative sentiment.
  • Knowledge Panel Management: Addressed the negative quotes appearing prominently in Google's Knowledge Panel.

Review Improvement Campaign

  • Customer Engagement: Reached out to recent customers to gauge their willingness to recommend the retailer.
  • Feedback Loop: Implemented a system to direct dissatisfied customers to dedicated support, preventing negative reviews.
  • Positive Reinforcement: Satisfied customers were encouraged to leave positive reviews through a streamlined process.

Glassdoor Reviews

  • Employee Advocacy: Leveraged employee feedback to improve the company's employer reputation.
  • Management Engagement: Encouraged managers to request honest reviews from content employees, leading to a significant uplift in ratings.

Glassdoor Profile Before

Glassdoor Profile Before

Reputation Recovery

  • Average star ratings on review platforms improved from 1.8 to 4.2 within six months.
  • Positive feedback & reviews increased significantly.
  • Increased customer trust & confidence in the retailer's products or services.
  • Improved online reputation & brand image.

Operational Impact

  • Enhanced customer perception of the retailer.
  • Increased customer satisfaction & loyalty.
  • Improved hiring capabilities for the retailer.
  • Attracted high-quality talent & improved employee retention.
  • Positive impact on the retailer's overall business performance.


Reviews Improved

1.8 to 8.2 / six months

Retailer's Hiring

89% Increased

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Our Clients Love Our Work

Marketers Avenue has helped thousands of businesses grow in the digital landscape. Take a look at what some of our satisfied clients have to say about us:

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You guys did a brilliant job at amending my brand’s reputation. I just loved how you guys took care of even the negative feedback and used them as a means to portray us as a company that prioritizes customer satisfaction. Keep up the good work.

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Healthcare Reputation

We successfully tackled the issue of negative content that was causing patients to turn away from our organization. By utilizing various strategies such as leveraging Wikipedia, creating fresh and engaging content, implementing search engine marketing tactics, and employing effective public relations techniques, we were able to significantly minimize the loss of opportunities.

The Challenge

Our client, a highly regarded physician, encountered a major obstacle when an unjustly dismissed malpractice lawsuit resulted in unfavorable search engine snippets, which had a detrimental effect on her professional standing.

Leveraging Digital Assets

Wikipedia Presence:
Web Development:
Online Promotion:

90% / 2 months
Negative Reviews
92% / 2 months
Negative Reviews

Law Firm Reputation Management

The client, a renowned law firm renowned for its assertive marketing strategies and unparalleled service in advocating for accident victims, confronted a substantial online reputation challenge that was impeding their ability to attract new clients.

The Challenge

Despite maintaining a strong advertising presence, the law firm faced a significant challenge as potential clients were being swayed by a highly-ranked negative blog post that appeared during brand-related searches. This resulted in a noticeable decline in business opportunities.


The primary aim was to neutralize the negative blog post's influence, either through removal or by significantly reducing its search engine visibility.

85% / 2 months
Search Results
Negative Reviews
90% / 2 months
Negative Reviews

Executive Reputation Repair

Our client, a prominent figure in the New York financial community with aspirations to run for political office, faced persistent challenges from activist groups and journalists who continuously targeted them with negative press and disseminated inaccurate information. However, we successfully took action to level the playing field and address these issues head-on.

The Challenge

Due to the client's prominent status, they became the subject of intense scrutiny, leading to negative coverage from renowned publications such as the New York Times and Bloomberg. This unfavorable press was exacerbated by the involvement of political bloggers and activists, resulting in a distorted online narrative. Nonetheless, we took proactive measures to address these challenges and restore a fair and accurate portrayal of our client.


Marketers Avenue successfully transformed the online narrative surrounding the finance executive, shifting it from predominantly negative to a well-managed and balanced digital presence. This campaign's success highlights the effectiveness of a comprehensive reputation management strategy when dealing with complex digital crises.

Successfully established

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