Corporate Reputation Repair

Our client's competitors tried to harm our client's online reputation by using negative SEO tactics and posting damaging local reviews. To address this issue, we implemented a two-pronged approach that involved repairing the client's national corporate reputation and managing local reviews effectively.

Project Details

Situation Analysis

A well-known real estate investment firm faced a double challenge: competitors using negative SEO tactics and damaging local reviews across their various offices in the United States. To tackle this issue, the firm implemented a combination of national corporate reputation repair and local review management strategies. This approach aimed to address the negative impact caused by the competitors' actions and restore the firm's online reputation.

The Challenge

The firm had to counteract the negative impact of:
  • An attack site with SEO-optimized negative content.
  • Negative reviews in local search results, coinciding with competitor locations.

Objective

The campaign aimed to:
  • Suppress negative national search results.
  • Improve local online reviews and ratings.

Local Online Review Management

The campaign focused on managing local online reviews by implementing a thumbs up/down campaign, resolving customer complaints, and developing a workflow to convert positive experiences into positive reviews. These efforts aimed to improve the firm's online reputation, increase positive reviews, and enhance customer satisfaction.

Solution Set

National Search Result Suppression:
  • Background Check: Investigated the blogger behind the attack site, deciding against engagement to avoid further negative content.
  • Content Strategy: Generated positive, SEO-optimized content to push down negative results.

Benefits for the Client

Two-pronged Approach

· By using both review management and ethical SEO techniques, the company saw immediate and long-lasting improvements in its reputation.

Long-lasting Effects

Even after a year and a half, the company's reputation continues to improve, with the help of the review management tool boosting its star ratings.

Teamwork

The company worked closely with the client, offering customized solutions to enhance their overall corporate reputation.

Local Review Improvement

  • Improved Star Rating: The company's star rating on review platforms increased from two to 4.5 stars.
  • Positive Customer Sentiment: By implementing effective review management strategies, the company was able to improve local conversion rates and positively influence online sentiment.

National Search Results

  • Successful Suppression: Negative content that was previously appearing on the first page of Google search results was pushed down to the seventh page, resulting in stable outcomes.
  • Better Organic Search Rankings: The company's website content experienced natural growth and achieved higher rankings in search engine results.

Conclusion

The company effectively dealt with the difficult problem of negative SEO and negative local reviews by using a well-thought-out plan that brought about immediate and long-lasting advantages. This helped to strengthen the company's reputation and position in the competitive real estate industry.

Get your Business Listing Report with Free reputation consultation today.

TESTIMONIALS

Our Clients Love Our Work

Marketers Avenue has helped thousands of businesses grow in the digital landscape. Take a look at what some of our satisfied clients have to say about us:

James Parker

Marketers Avenue's SEO services have entirely satisfied me. I want to express my gratitude for their excellent international SEO services, which assisted my organization in achieving the desired outcomes. The tactics were great, and the outcomes were exceptional.

Hannah Jonathan

I am very happy with this company and how they have helped my business flourish, especially during the pandemic. My business was not doing very well, but with their paid advertising services, my business started generating leads instantly. Highly recommended.

Michael Kenneth

“Last month, I hired a freelancer to create backlinks for my website. He made spammy links for my website that adversely affected the SEO score and decreased the domain authority of my website. So, I hired Marketers Avenue to review all the backlinks and remove the faulty ones. They did an excellent job and removed all the spam links. Highly recommended”

Louisiana Graham

I run a small boutique in New York, and for the marketing, I hired Marketers Avenue as I had heard great things about them. When I hired them, the sales were not doing well, and after availing their social media marketing services, the sales skyrocketed. Good job!

Johnny Wilson

You guys did a brilliant job at amending my brand’s reputation. I just loved how you guys took care of even the negative feedback and used them as a means to portray us as a company that prioritizes customer satisfaction. Keep up the good work.

We are fetching your
business details from

Do You Know,
Who Is Getting All Your

Business?

90%

of consumers read

online reviews

before visiting a business.

Source -

Businesses with 2 negatives on the first page of search

results in losing

44%

of its customers.

Source -

We are retrieving

your company's reviews

From

"Near Me" or "Close Me"

type searches are

growing exponentially.

Source -

Keep still as we gather information

about Your Company from

We are obtaining
for your business

Stay Connected

SEO leads have a

14.6%

closing rate.

Source -

Loading, please wait.

Healthcare Reputation

We successfully tackled the issue of negative content that was causing patients to turn away from our organization. By utilizing various strategies such as leveraging Wikipedia, creating fresh and engaging content, implementing search engine marketing tactics, and employing effective public relations techniques, we were able to significantly minimize the loss of opportunities.

The Challenge

Our client, a highly regarded physician, encountered a major obstacle when an unjustly dismissed malpractice lawsuit resulted in unfavorable search engine snippets, which had a detrimental effect on her professional standing.

Leveraging Digital Assets

Wikipedia Presence:
Web Development:
Online Promotion:

90% / 2 months
Visibility
0
Negative Reviews
92% / 2 months
Negative Reviews

Law Firm Reputation Management

The client, a renowned law firm renowned for its assertive marketing strategies and unparalleled service in advocating for accident victims, confronted a substantial online reputation challenge that was impeding their ability to attract new clients.

The Challenge

Despite maintaining a strong advertising presence, the law firm faced a significant challenge as potential clients were being swayed by a highly-ranked negative blog post that appeared during brand-related searches. This resulted in a noticeable decline in business opportunities.

Objective

The primary aim was to neutralize the negative blog post's influence, either through removal or by significantly reducing its search engine visibility.

85% / 2 months
Search Results
0
Negative Reviews
90% / 2 months
Negative Reviews

Executive Reputation Repair

Our client, a prominent figure in the New York financial community with aspirations to run for political office, faced persistent challenges from activist groups and journalists who continuously targeted them with negative press and disseminated inaccurate information. However, we successfully took action to level the playing field and address these issues head-on.

The Challenge

Due to the client's prominent status, they became the subject of intense scrutiny, leading to negative coverage from renowned publications such as the New York Times and Bloomberg. This unfavorable press was exacerbated by the involvement of political bloggers and activists, resulting in a distorted online narrative. Nonetheless, we took proactive measures to address these challenges and restore a fair and accurate portrayal of our client.

Conclusion

Marketers Avenue successfully transformed the online narrative surrounding the finance executive, shifting it from predominantly negative to a well-managed and balanced digital presence. This campaign's success highlights the effectiveness of a comprehensive reputation management strategy when dealing with complex digital crises.

90%
Visibility
Successfully established
60%
Increase

The best deal of the year is finally here!

Get Your Digital Design

X